Chicken style

Dr.oetker’s The Good Baker launches new meatless chicken-style pizza – Retail Times

Dr. Oetker’s The Good Baker has launched a tasty new addition to its line of meatless pizzas: “The Meat-Free Chicken Style”

Available at Morrisons and Sainsbury’s for an MSRP of £3.50, the new pizza combines its stone-baked crust with creamy mozzarella, marinated pieces of chicken, peppers and red onions.

The vegetarian pizza is fully HFSS compliant, a source of fiber and protein, and contains no added sugar*. It also comes in fully recyclable packaging; the box itself being recycled, certified by FSC®.

This new product announcement follows the successful launch of the brand, which consisted of a £1 million marketing plan including national display activity, partnerships, digital support including influencers, experiential and in-store activations. .

The meatless chicken-style pizza joins the existing lineup, which is made up of mouth-watering varieties, including the one for veggie lovers – Veggie Mix, and the vegan superstar – Spinach and Pumpkin Seeds.

Each stone-baked pizza features delicious, long-fermented whole-grain doughs. These are stretched into thin, crispy bases, topped with various flavorful ingredients including extra virgin olive oil and sea salt, then stone-cooked to perfection.

Paula Wyatt, Head of Marketing at The Good Baker, said, “This new product launch is an exciting step in The Good Baker’s journey and we are just getting started.

“We are confident that this new product launch will be extremely popular with consumers, providing even more choice for those following a vegetarian diet or looking to reduce their meat consumption.”