Food recipe

PHA Group selected to work on PR for global food recipe box brand and sister company Prolific North


Public Relations Agency The PHA Group has been appointed by global cookery company Feast Box and its sister company and global online ingredients grocer Red Rickshaw to work on the PR business.

The agency, which has offices in London and Manchester, will work on an integrated account approach to educate the masses and build brand reputations.

The two teams from London and Manchester will play a role in the communication strategy of the two brands. The agency will support and work to provide a strategic multi-level press office, influencer partnerships and the implementation of creative campaigns.

The PHA Group inaugurated its new Manchester office as the North Headquarters in August.

Jyoti Patel, CEO and Founder of Red Rickshaw and Feast Box, said: “The PHA Group has demonstrated a strong understanding of both brands, as well as the broader recipe box and the global ingredients industry. We have no doubt that they will help increase brand awareness among consumers and help us communicate what we do to a wider audience in this growing industry.

“As Red Rickshaw and Feast Box embark on an ambitious period with new hires, social and content support and exciting brand partnerships, we look forward to public relations and media communications to contribute to our tremendous growth. over the next few months. “

Hannah Craig (photo), PHA North Manager at The PHA Group, added: “Feast Box and Red Rickshaw are fantastic and unique brands that bring something different to the market. We are very excited to work with them, both companies have great ambitions and we have already launched a program of activities that will support this journey to success. Our goal will be to raise awareness and claim a strong voice within the industry, check out this space! “


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